About Us

Formed in 2006, Webster Robertson has 13 years of trading experience specifically in the container and logistics sector. In this time we have worked with many industry leading organisations to develop new ideas, create efficiencies and where possible lead innovation in the industry. We have built significant relationships in the industry and as such we have a well established supply chain, support network and equally, creative competition.

We work with you through

• Building a clear understanding and relationship
• Reviewing and refining your strategy
• Agreeing a schematic plan of the issues to be addressed
• Forming an integrated team, where appropriate
• Delivering value for money
• Monitoring & tracking your return on investment
• Making your data work for you
• Retaining an ongoing relationship


Training and compliance

It is essential that when solving issues in business, to provide solutions to prevent that same issues do not re-occur time and time again, for this reason we have developed specific training solutions to ensure that the future for our clients have minimised risk.

Financing Advice

Our experience in the industry has enabled us to develop a range of finance products which we are able to place with suppliers to a uniquely beneficial relationship for all parties. We work with many finance houses to develop bespoke solutions, in the main for ocean containers but also for chassis & trailers.

Procurement Management

We work for clients to negotiate procurement solutions , working with leading suppliers such as CIMC, MCIQ and Emerson that will enable our clients to achieve their objectives. We can manage the procurement from conception through negotiations to delivery and entry to fleet.

Targeted Acquisition

We have a track record of managing in the effective acquisition of logistics companies and their integration in to the larger organisation. Integration is a specialism and our expertise are second to none.

International Supply Chains

Our work has involved us working globally for, the UN in East Africa, Depots in India, reorganisation work in the UAE and management of restructuring in the USA. In the UK we have developed the operational requirements for Dover’s new Western Docks development which is delivering for the UK at this key time.

Document Preparation

We have on many occasions developed new sets of documentation for clients in association with ISO or DNV certification requirements. We are experts in tendering, bid writing and grant applications. We can work with you on a bespoke option to deliver success, no matter your requirement.

Upcoming Events

  • SS Rotterdam 2020


    Come join us at Cool Logistics 2020 in Rotterdam between 13th Oct - 15th Oct 2020.

  • Birmingham 2020


    The annual Multi Modal event returns to the NEC in Birmingham, UK on 16th Jun - 18th Jun 2020.

  • Berlin2020


    Berlin hosts Fruit Logistica 2020 between 5th Feb - 7th Feb 2020.

Our Team

Alan Robertson

Managing Director

As a Cambridge University alumnus Alan joined CP Ships in 2001 as Senior Director of Container Supply.

Responsible for all empty operating costs, Alan incorporated all of the existing fleets into one single fleet, producing of a cost efficiency saving of 10% over 2 years.

After managing the merger of the CP Ships' container fleet with that of Hapag-Lloyd, Alan established Webster Robertson Ltd as a container project consultancy in 2006 with the interest of bringing increased innovation and efficiency to the industry. Since then WR have supported many clients including, Drewry, Triton Container Leasing, GE Seaco Ltd, Africa Express Line, North of England P&I and United Arab Shipping Company.

Webster Robertson was formed with the intentions of leading development of the industry's ideas on coaching, leadership and innovation.

Alan is a frequent speaker at many industry events such as Intermodal, Cool Logistics and Fruit Logistica.

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Webster Robertson


160 City Road
London EC1V 2NX

+44 (0)800 009 6619


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